After publishing and sharing a video lesson with viewers, you now are able to see the analytics, or information on how each viewers interacted with the lesson. By selecting the Analytics button from the lesson player you will see all of the data for that lesson.
Check out this quick walkthrough of Analytics!
The navigation header on the Lesson Analytics page contains basic lesson information, including original Author, date the lesson was published, total lesson length, and total number of questions, or response elements, within the lesson.
As a Zaption Pro member you can download all of the lesson analytics as a CSV file at any time. This includes identifying information and responses for each viewer who responded to at least one question in the lesson.
The Lesson Analytics Overview tab contains information and graphs for five different ways viewers interacted with the lesson.
- Unique Viewers: This is the number of unique viewers who have started the lesson at least once.
- Viewers by Date: This graph displays when each unique viewer first watched the lesson. This allows you to easily see which day your lesson was viewed most, or if there are any outliers.
- Viewing Time
- Average Viewing Time: This is the average amount of time each viewer spent watching the lesson. This is out of the total lesson length and does not account of time spent answering questions.
- Viewing Time: The average viewing time shows how much of your lesson was watched by each viewer on average. This allows you to quickly see how engaged the viewers were over the length of the lesson. For lessons published before April 2014, there may be inaccuracies in the viewing time. Learn more here.
- Completed All Questions: This is the total number of viewers who responded to all of questions within the lesson.
- Questions Completion: This bar graph shows what percentage of viewers completed all of the questions.
- Lesson Rating:
- Average Rating: At the end of the lesson, each viewer is given the opportunity to rate the lesson on a scale of one to five stars. This is the overall average
- Distribution: The graph displays the distribution of ratings, along with the number of viewers who selected each number of stars.
- Average Skips Forward: This is the average number each viewer skipped forward during the lesson. If the average number displayed at the top is less than 1, this means that most viewers didn’t skip ahead in the lesson. However, if the average number is more than one, it means that each viewer skipped forward once or more during the lesson.
- Distribution: This graph displays the distribution of skips forward in the lesson. This helps to identify whether most of the viewers were skipping a few times, or if there outliers who skipped forward much more than the other viewers.
- Average Skips Backward: This is the average number each viewer skipped backward during the lesson. If the average number displayed at the top is less than 1, this means that most viewers didn’t skip back in the lesson. However, if the average number is more than one, it means that each viewer jumped back once or more during the lesson. However, if the average number is more than one, it means that each viewer skipped back once or more during the lesson. A high average is not necessarily bad. It could mean viewers are re-watching parts of the lesson to better understand the content.
- Distribution: This graph displays the distribution of skips backward in the lesson. This helps to identify whether most of the viewers were skipping a few times, or if there outliers who skipped backward much more than the other viewers.
The Responses Tab shows all of the responses organized by questions, or response element. The viewer name and response for each element are listed on this page, and can be searched through and filtered.
Filters allow you to drill down to see answers only from viewers who fit a certain criteria. The filters update as soon as they are selected. You can add an additional question filter by selecting '+ question' or clear any of the filters by selecting the grey 'x' next to each option. These settings will filter information on both the Responses and Viewers tabs. There are two types of filters:
Only show answers for…
- Users in this Group: This allows you to see responses from only viewers who are in one of your groups.
- Users with specific responses: This allows you to see only responses from viewers who answered a checkbox or multiple-choice question, with or without a specific answer.
Individual Element CSV Download
Interested in exporting only the responses for a certain element? Simply select the response element you would like to export, and click the download button next to the search box. This option even downloads all comments and replies from a discussion element.
Anonymous Viewer Option
This option allows you to hide all viewer names from the response column, allowing you to discuss responses with a large group without revealing the source.
The question dropdown menu allows you to select the question you would like to see. The questions are listed below the video it appeared in within the lesson. If there was an Element Group in the lesson, this will be noted in the responses dropdown menu. It may be important to note that some questions may not appear if they were asked using a secondary element. For example, if a text slide was used next to the Drawn Response element, the original question will not appear.
There are six response elements. In addition to the video context of the question, or the point in which the question was asked in the lesson, each response element has additional information.
There are several types of information for each different response element:
- Video Context: This give you the video context of the question, or the point in which the question was asked in the lesson.
- Word Cloud: Word cloud of commonly used words in open response or discussion elements. By hovering over the word, you can see how many viewers used this word. If a word in the cloud is clicked, the responses will filter to display viewers who included that word in their response, and the Stats graph updates with this number of viewers.
- Choices: For the multiple choice and checkbox responses, all of the possible options are listed on a graphic. If an option is clicked, the responses will filter to display viewers who included that option in their response, and the Stats graph updates with this number of viewers.
- Distribution of Answers Graph: This graph displays how many viewers selected each of the possible options. If a bar is selected, the viewer responses below will update.
The Viewers tab allows you to see information from everyone who viewer the lesson. It’s easy to find a specific viewer by typing their name in the search box. For each viewer there are six rows of information. Scroll down the page for a summary table of viewer information, or select a viewer for a more details.
- Responses Submitted: This shows the number of response elements the viewer submitted out of the total number of questions in the lesson.
- Last Submission Date: This is the date that the viewer last submitted or changed a response to a question in the lesson.
- Total Viewing Time: This is the amount of time the viewer spent watching the lesson. If the time is lower than the total length of the lesson, provided there isn’t any branching, this could mean the viewer skipped ahead in the lesson. If the total viewing time is longer than the duration of the lesson, the viewer could have skipped backward in the lesson or viewed it multiple times.
- Last Date Viewed: This is the date the viewer last watched any part of the lesson.
- Total Views: This is the total number of times the viewer watched the lesson by either clicking the Start button at the beginning, or the Replay button at the end. This does not account for skipping backward in the lesson.
- Rating: This is the rating out of five stars the viewer gave the lesson after viewing it.
By clicking on the name of a viewer, a pop-up modal with viewer stats and their responses to each questions.